Tocca

The year is 1994. A few friends on holiday in St. Lucia indulge their curiosity for textures and embroideries, gardens and scents. They conceive a world of artisanal fashion and Old-European beauty called TOCCA and promptly bring it to life in a tiny apartment in Manhattan's garment district.

Adopted almost immediately by prominent tastemakers of the era (Helena Christensen, Christy Turlington and Chloe Sevigny were early fans), TOCCA caught on quickly among modern adventurers and lovers of simple luxury. With travel and indulgence as its faithful muses, TOCCA became a cultural institution the old fashioned way—organically. Sidestepping trends, a dedication to timeless aesthetics found its way into every item via ethereal fabrics, intricate embroidery and delicate embellishments. Meaning "touch" in Italian, TOCCA was synonymous with a certain handmade feel, each garment becoming a tactile, textural experience in the hands of its owner. Even as the brand transformed from cult fashion house to blockbuster beauty brand and haute perfumery, its thoughtful collections maintained TOCCA's original, elevated air of unfussy luxury. Then and now, TOCCA celebrates sensuality, discovery and the joy of self-love.

Today, TOCCA is a font of timeless stories of adventure and archetype via inspired perfumery featuring carefully curated ingredients and prized packaging. The round, fluted eau de parfum bottle fits in the hand just so, a pleasure to hold and enjoy. As a gentle reminder, the phrase "Love Yourself" is printed inside each box. In the world of TOCCA, indulgence begins within.